Medicare Open Enrollment is one of the busiest and most competitive seasons for lead generation. With thousands of advertisers vying for the same audience, your ad creative can make or break your results.

In a crowded space, the right creative is your edge. It’s your first impression. It has to catch the eye, earn trust, and prompt a click—all in a few seconds.

At Zeeto, we run thousands of Medicare lead gen campaigns across the Zeeto Ad Network (ZAN) and partner traffic sources. Over the years, we’ve seen what works, what doesn’t, and what trends actually deliver conversions.

This pack includes a curated selection of our best-performing Medicare Open Enrollment creatives—the ones that consistently generate high-quality leads at low cost.

All creatives are fully tested and optimized to perform on both Meta Ads and ZAN, and they’re pre-sized and ready for instant use.

What We’ve Learned from Running Thousands of Ads

One insight stands out: Simple ads often outperform polished designs.

Over the last few Open Enrollment seasons, we’ve seen a shift—“ugly ads” are winning. Think: plain text, high-contrast colors, and minimal design.

Why do they work? They look native. Authentic. Honest. They feel like content, not ads. That subtle shift drives higher CTRs and stronger conversion rates.

In fact, some of the highest performers are text-only creatives—formats not supported by Meta but fully available in ZAN native placements.

It’s not about how beautiful the ad looks. It’s about how clearly it communicates intent and value.

What’s Inside the Pack

We’ve made it easy to grab and launch.

• Proven copy: Headlines and subheadlines that drive clicks
• Design guidance: Color, contrast, layout suggestions
• Correct format and size: For both ZAN and Meta placements
• Meta Ads Creative Sizes: 1080x1080 (Square), 1080x1920 (Story/Reel), 1200x628 (Feed Landscape)
• ZAN Ads Creative Sizes: 700x400 (Desktop view), 600x600 (Mobile view)

NOTE: Don’t forget to keep optimizing based on your campaign’s data.

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Want to have a quick chat and get more high-quality leads to scale your Medicare Open Enrollment campaigns? Zeeto is the Answer.

Schedule a quick call, we’ll be ready to launch your first campaign within hours with:

• Trusted sources
• Total compliance
• ROAS-oriented reports
• Effective tracking

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