Note: This guide is available as a resource, but should not be construed or relied upon as legal advice. Per our Terms of Service, Zeeto does not provide advice or recommendations regarding laws applicable to your site or business. Please consult your company's legal department for advice concerning CCPA and other regional specific data privacy laws.
On January 1, 2020, the California Consumer Privacy Act (“CCPA”) went into effect. The CCPA is a new data privacy law that requires businesses to provide certain notices and establishes various rights for California consumers.
The word “consumers” under the CCPA is actually a bit of a misnomer. Understood colloquially and under many other laws where that word is used, a “consumer” is typically a purchaser/user of goods and services. That’s not at all the case under the CCPA. There, the word “consumer” actually means any resident of California while they are located in California or if they temporarily leave California (e.g., vacation, short-term job transfer, students going to school out of state, etc.).
A consumer’s ability to exercise those rights is subject to some identity verification requirements.
Assuming the CCPA does apply, a business can play one or more of several different context specific roles under the CCPA. For Zeeto, in the context of our publisher and advertiser relationships, we are considered a “service provider.” Simply put, a service provider under the CCPA is a third party who processes personal information on behalf of a business for a specific business purpose as defined by a written contract. The contract between the service provider and business also needs to have certain special terms protecting the personal information disclosed to it.
Meeting the latest privacy requirements is a shared duty between brands and technology providers. To make it easier, as part of our overall CCPA compliance program, we have set out the roles for each party and have shown where we may need to help or partner with you either through tools, processes, or documentation.
When Zeeto provides software and services to a business, we’re acting as a service provider and process the personal information we receive for the limited purpose of performing our contractual obligations and providing the software or service. This means that we process the personal information disclosed to us only in accordance with the businesses’ permission and instructions under the agreement between Zeeto and the business.
As a business governed by the CCPA, you ultimately determine the personal information we process and store on your behalf depending on the products and solutions you use. You must decide when and how to collect and disclose personal information of California residents based on your own compliance practices and procedures and legal analysis and how to choose to satisfy your notice and other various obligations under the CCPA.
The information provided in this guide has been curated from the California Consumer Privacy Act (CCPA) Fact Sheet provided by the state of California’s CCPA Website. Please visit the official State of California - Department of Justice - Office of the Attorney General website for more details.
We have been working hard to fine-tune our operations and platform to ensure compliance with the CCPA and continuing our commitment to empower our customers and their visitors to exercise their privacy rights.
Our products can help you build campaigns, manage lead buying, and gain deep business intelligence in a privacy-conscious manner. We invest heavily in our technology to help support a healthy, sustainable ecosystem for both our publishers and advertisers and continuously incorporate privacy features into our product that meet and exceed current regulations.
At Zeeto, we are committed to assisting our publishers and advertisers in complying with new privacy laws when using our platform. In general practice, we highly recommend all of our customers consult their legal advisors to determine the applicability of data privacy laws and adhere to those laws such as the CCPA and other regional-specific privacy requirements as applicable, especially when using the Zeeto platform.